SAN DIEGO SAUCERY
SAN DIEGO SAUCERY
The goal of this project was to help a client rebrand their sauce company located in San Diego.
MOODBOARD
TOOL KIT
LOGO PROCESS
Initial Sketches
Digital Roughs
Final Logo
Packaging Process
Primary Design
Final Design
San Diego Saucery is a brand dedicated to promoting healthy, vegan, allergen-friendly, and gluten-free alternatives for sauces and toppings. The company's signature products are its teriyaki sauce and "Sprinktop" seasoning. To reflect the brand’s wholesome identity, I chose an inviting color palette, a friendly typeface, and a clean, minimal label design. Inspired by the brand’s roots in “Sunny San Diego,” I incorporated a sun motif into the logo to evoke a sense of warmth, positivity, and freshness—perfectly aligning with the brand’s healthy and approachable image.